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PIONEER DJ REVOLUTIONIZES THE CLUB EXPERIENCE WITH KUVO
Pioneer Electronics (USA) Inc.’s Professional Sound and Visual Division today revolutionizes the club-going experience with KUVO, a new entertainment service and smartphone application developed to link club fans, DJs, and clubs (venues) from around the world with each other through music, technology, and social media. With the continued worldwide growth of clubs and DJs using Pioneer’s Professional DJ gear, Pioneer created its own network to enable Pioneer’s advanced DJ equipment to transmit DJ, club, and music information, as well as other customized data via a proprietary Internet server, all accessible within the KUVO app. The initial launch of KUVO utilizes the network to stream information from KUVO DJs performing in KUVO-equipped clubs and venues, giving club fans who register for the KUVO service and access it through the KUVO app or website an entirely new “clubbing” experience.
“With the KUVO service and app, as a club fan you’ll be able to see who’s playing at your favorite club, follow a DJ you like, see where they’re performing, and even check out the name of the track they’re currently playing. You can do this at any time, day or night, even with DJs and venues half-way across the world,” said David Arevalo, director of marketing, Professional Sound and Visual Division for Pioneer Electronics (USA) Inc. “KUVO gives DJs and clubs a direct connection to club fans with the ability to customize and send messages to club-goers.”
KUVO App Functionality
KUVO starts with the smartphone app, available free of charge in the App Store and Google Play for iOS and Android™ devices, or the KUVO website, both offering four key social elements.
KUVO Benefits for DJs and Clubs
- DJ Track Information - At any time, club fans can acquire up-to-date information on the latest DJs and the tracks they are playing from KUVO-equipped clubs.
- Now Playing - Music tracks made “public” by KUVO DJs are displayed in real time on the app as they perform at a KUVO-equipped club. DJs can also upload personal messages within the tracks they play for their fans to see. Clubs can also create and post their own messages to share.
- Playlist - Users can check or search for tracks played by their favorite DJs, or tracks they previously played. Comments can also be added to playlists or sent directly to the DJs, giving club fans a direct connection to DJs, as well as an experience like being at the actual venue.
- Discover - The service provides updates on the latest trends in clubs, DJs or tracks from around the world. It shows what is “trending” based on the number of “Likes” for tracks or playlists played at clubs, or “Most Liked” based on “Like” or “Follower” numbers.
- Purchase Music - Users can flick through and preview the music tracks and purchase the music through iTunes® or Juno.
- Photo Album - Photos taken using the KUVO app are automatically tagged with the venue, track currently playing, DJ performing, and a time stamp. The app offers users the option to save the photo to their device or share on Facebook® or Twitter®.
- Club Map - The service displays a map of KUVO clubs around the world. The map mode displays tracks being played in each region and DJ information in real time, allowing club fans to easily find venues that suit their tastes and music styles. Tracks can be sampled from the club information playlist, and users can check up on event information released by the venue.
- For the DJ - DJs can join KUVO for free by logging onto http://djclubnetwork.com/about/ and registering to become a KUVO DJ. DJs will also need to use Pioneer’s rekordbox® software to organize their music and can allow tracks to be “public” to enable the KUVO system to share the music information and their customized message(s). Once registered, DJs can create profiles and/or messages for their own registered pages, and set up links to their homepages or social media pages. Their messages and profiles can be easily shared, harnessing KUVO’s capability as a promotional tool to reach club fans around the world.
- For the Club - Club owners can easily request their venues to become a KUVO-enabled by contacting Pioneer DJ. At no charge (for a limited time, quantity, and locations; for qualifying clubs with required Pioneer DJ equipment setup), Pioneer DJ will supply and install in the club the NXS-GW network gateway, which provides the connection between Pioneer gear and the KUVO Internet server. Once installed, club owners can register and create their own profiles. Like DJs, KUVO clubs can post customized messages for club-goers.
- DJs and clubs can check the reactions of club fans via “Likes” received or comments on Facebook and Twitter, which can also help in creating playlists, booking DJ talent, etc. The ability to share pictures with DJ and club information taken within the app further expands KUVO’s marketing and advertising capabilities.
For a video demonstration, please click here.
Pioneer and rekordbox are registered trademarks of Pioneer Corporation. KUVO is a trademark of Pioneer Corporation
iTunes is a trademark of Apple Inc., registered in the U.S. and other countries
TAndroid and YouTube are trademarks of Google Inc
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Pioneer offers a complete line of professional DJ Equipment through its Professional Sound & Visual Division. Its DJ products are industry standards at clubs, studios, mobile rigs and homes around the world, and known for their high quality sound and reliability. For more information, visit pioneerdjusa.com
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