Blogging

What is Search Engine Marketing and its Benefits?

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Search engine marketing (SEM) uses the power of paid advertising to rank websites higher in the search engine results pages (SERP). SEM is a form of internet marketing and also sometimes integrates search engine optimization (SEO). The origin of search engine marketing goes back to 1996 with Open Text. Goto was another one of the […]

Blogging

Grasp the True Hexagonal Benefits of Email Marketing

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Email is the connector of community in contemporary times. This is the widest form of textual communication that has cast out its analogue predecessor letter. The process of marketing has got empowered by this new edge of communication. Today‚Äôs communication standards are much more person driven and people centric by nature. Email marketing has exploited […]